Client: Laura Ashley.
Working between client and design agency for 17 years, creating all content within biannual 300+ page coffee table-style Home publication, quarterly Fashion and Sale brochures, as well as producing accompanying marketing material.
Writing compelling editorial, intros, headlines and subheads.
Liaising with key stakeholders across the Laura Ashley business to source all necessary data, producing and managing all body copy, ensuring accuracy of all data including product description, composition and dimensions.
Transferring all raw Excel data into styled content on the InDesign pages in close collaboration with the agency design team.
Collating and actioning all amendments during each 3 month production process, hosting weekly amendment and sign off meetings with client buying teams.
Overseeing the proofreading of every publication prior to print.
Client: Debenhams.
Creating promotional instore signage to complement the Christmas ‘Found It’ campaign. Simultaneously producing instore banners for fashion brand The Collection.
These are just two of many projects I completed for the Debenhams brand in a decade long relationship. Other assignments included tone of voice development, International Trend Books to attract overseas markets, plus Gift Guide and Toy Guide brochures and Home catalogues.
Client: Nectar Online.
Developing arresting SEO-savvy online content for the Nectar SavvyShopper platform, ideating editorial concepts, games, personality quizzes and blogs.
Creating dynamic, interactive and fun content with a focus on driving online visitors to affiliated sites, including Sainsbury's, Argos, VUE cinemas and Expedia. Also sourcing imagery to accompany each feature.
(Sample Text)
Nectar Top Tips
Avoid pricey gym membership – simply jog to the gym and back at least 3 times a week! OR check out the free exercise equipment found in lots of local parks – bracing winter chills = extra calories burned!
Did you know the average UK family wastes £480 a year on food? So take a week off the weekly shop … scour your cupboards and freezer, then search online for tasty ways to zhuzh up those forgotten chickpeas, tinned tomatoes and dinosaur-shaped nuggets.
Want to enjoy Valentine’s? Do it a day early, even if it is a Friday 13th (yes really)! No overpriced set menu, no overbooking, no frazzled waiting staff, far fewer smug couples (apart from clever ol’ you two). What’s not to lurve!
Eat a mint, save a mint. Fact: if you food-shop hungry you’ll spend more. A simple mint can satiate the appetite and disguise any supermarket aromas designed to tempt us. Ta Humbug!
Client: Home Centre.
Producing intros, editorial, headlines and complete body copy content for lifestyle brochures serving the India and UAE markets.
Employed by John Brown Publishing to create content for their international lifestyle band client, Home Centre, responsible for all creative copy content within two 150+ page publications.
Client: KAYA.
Content creation for a brochure promoting KAYA Wellbeing, an app developed to encourage happiness and positivity in the workplace.
(Sample Text) Every employee is different, with different wellbeing needs. Yet many businesses still operate using a common wellbeing programme without room for personalisation – which leads to £1,000,000s wasted and disconnected colleagues. We say why have a shiny 'one-size-fits-all' strategy when you can gain a bespoke understanding of each employee’s wellbeing needs?
Renowned clients include:
Marks & Spencer John Lewis Waitrose Laura Ashley
Debenhams Freemans Wilko Argos Sainsbury’s
Nectar Online Robert Dyas George at Asda Woolworths
Armani Watches River Island Bathstore Racing Green
Evans Dorothy Perkins Mothercare MFI Scotts of Stow
Wickes Screwfix Wholeman Kiddicare Home Centre
Rowland's Classic Clothing Kaya Wellbeing Rhino Interiors